Anshul Pendse

Immersive Experience Designer

I am an immersive experience designer with a keen interest in bridging the gap between entertainment and therapy using immersive media and multi-sensory technologies. I have a background in animation and visual effects, working on films such as Harry Potter and the Deathly Hallows, Pirates of the Caribbean: On Stranger Tides and X-MEN: First Class.

I am currently a doctoral candidate in Media Arts & Technology at University of California, Santa Barbara. My work utilizes entertainment design and technology embedded with proven therapy modalities to develop a framework for restorative and transformational experiences that induce positive states of trance, flow and heightened awareness, which in turn facilitate better health, wellness and mindfulness.


Address Los Angeles, CA


Web Development

Javascript, Coffeescript, JAVA, Python, PHP, Go, Node.js, MongoDB, Redis, PostgreSQL, WebStorm.

UI\UX Design

Photoshop, Illustrator, Sketch, Axure, XMind, Prototyping, Wireframing, User Research, Usability Testing.

Frontend Development

HTML, CSS, LESS, SASS, Bootstrap, Wordpress, Drupal, Phonegap / Cordova, Ionic, Foundation, Angular.js.

Consulting & SEO Audit

Screaming Frog, Woorank, Raventools, Semrush, Moz, WebCEO, Google Analytics, ChartBeat, CrazyEgg.

Ph.D. Candidate and Researcher

September 2017 — Present


Co-Founder and Experience Designer

Visual Reality Artist Collective

September 2016 — Present

Visual Reality is an immersive art event and design collective bridging the gap between technology and consciousness. We produce events and design transformational experiences that open hearts, lift spirits, and blow minds. At our flagship monthly events in Santa Monica, participants are invited to explore a curated gallery of artistic, meditative and psychedelic virtual reality and multi sensory experiences designed to generate consciousness expansion and promote deep relaxation.

Our team is a multidisciplinary group of artists, designers and programmers who share a common vision of using entertainment design and immersive technologies to create mindful, productive and therapeutic experiences.

Creative Director and Lead Developer

Inner Activity

September 2015 — Present

Inner Activity is a series of immersive, multi-sensory virtual reality experiences combining interaction design and game technologies, sound healing and vibro-acoustic therapy techniques, physical set design, and concepts from meditation and spirituality to create new forms of entertainment based therapy and wellness modalities.

Inner Activity was developed as an MFA Thesis Project by Anshul Pendse at the Interactive Media & Games Division in USC School of Cinematic Arts and is a PhD research project at the Media Arts + Technology department in UC Santa Barbara.

Ph.D. Media Arts and Technology

Department of Media Arts and Technology, University of California Santa Barbara

Fall 2017 — Present

Research Focus: Entertainment Based Therapy - Integrating wellness, mindfulness and therapy techniques into immersive entertainment and game based experiences to create new modalities for promoting public health and wellness.

MFA Interactive Media and Games

Interactive Media and Games Division, School of Cinematic Arts, University of Southern California

2013 — 2016

Research Focus: Alternative applications of video game design and development techniques in health, wellness and therapy. MFA Thesis: Inner Activity.

BA (Hons) Computer Visualisation and Animation

National Centre for Computer Animation, Bournemouth University, UK

2006 — 2009